Have you taken a moment recently to check out what a customer sees when they first approach your business? Do not just examine the lot at noon, when it is bright and sunny. You need to visit your parking lot when it is dark, especially if your business is still courting customers after the sun goes down. You will probably discover that the lighting in your parking lot is not adequate. There are three main reasons you want to have a parking lot with LED Lighting.
Appearance
A poorly-lit lot looks unprofessional and uninviting. This is the first impression your business will make, and you want it to be a positive one. We understand the importance of “leaving the light on” for your customers and we want to help you look good. You want customers to feel like they are welcome, and proper lighting is one way to do that. Smart Energy will evaluate your parking lot and help you improve your curb appeal and reduce your costs!
Security
This is a huge responsibility. Your customers are coming to your business to spend their hard-earned money. When they pull into your parking lot, you are essentially responsible for their safety. You do not want to make headline news because a customer fell in the dark and suffered some horrible injury. That is certainly not the kind of free press you want to attract.
You also have the responsibility to protect your employees. If they are coming and going in the dark, you want to make sure that they have adequate lighting to see the way to their vehicles. You also have to consider the unpleasant folks in this world who skulk about under the cover of darkness. Smart Energy’s parking lot solutions provide ample light to satisfy any safety concerns.
Are You Open or Closed?
If your parking lot is dark, most customers will assume that you are closed. This obviously leads to lost revenue, and anybody in business world knows that this is a major issue. If a customer has to question whether you are open or not, you know you have a problem. The parking lot should be bright during business hours and maintain enough light after the business has closed to provide security for your building, but not so bright as to give customers the impression that you are open. Smart Energy will help you install a few lights that are programmed to stay on after hours for security purposes without sending the wrong message to customers. Contact us at for your free assessment at 727-389-0582.